4. Marketing

Before people can buy your product, they need to hear about it. This exposure will happen organically over time; but if you want to speed this process up, think about marketing.

Framing The Makrting Conversation

It doesn’t matter how great your business is if no one knows about it. The process of telling people about your product, services and story is called marketing.

Marketing strategies are tailored to each business, and will help you identify what makes your product unique.

 

Video Outline: 

00:30 - Why you need an Legal Entity

01:40 - What is a Legal Entity

02:10 - You Options

02:50  - How to Choose

03:40 - Your Next Steps 


Start With These 3 Questions

One of the largest pitfalls of small businesses is their lack of the ability to market themselves. Understand that YOU (the business owner) may know how great you are, but you have to make sure everyone knows… and this is a never-ending job, so don’t ignore it.
— Tonia Osby

Marketing is similar to many other areas of business in that you need to ask and answer a lot of questions before you can find a solid answer.

Here are the first three questions you might want to ask.

  • Who is going to buy my products Businesses do not buy products. People do.

  • How do I talk to people about my product? What channel (I.E. email, face to face, referral) do you use?

  • What do they need to hear? Are you going to win on Price, Quality, Speed, or Story?  

If you can confidently and correctly answer these three questions you are getting close to having a solid marketing plan.


Create a Marketing Plan

Small Business Marketing Canvas

Marketing plans can be 45-page documents with pie charts and citations, or they can be one-page marketing plans like the marketing canvas.

MIstar recommends that you start by filling out the marketing canvas as your marketing plan.


People buy from people.
— Erica Stevens

Marketing Areas to consider 

  • Word of mouth: Every business says this, so what are you going do to ensure this is happening for you?

  • Social Media

  • Print

  • Video

  • Radio

  • Door to Door

  • Cold calls

  • Website and online marketing

  • Promotional items

Some Marketing Principles

  • Track your return on investment for each type of marketing you do by tracking where your customers are coming from.

  • Create a plan in advance. Don't market on whims.

  • People buy from people. Keep marketing personal.


Do Somthing: 

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Learn More:

  • litora torquent per conubia nostra, per inceptos

  • litora torquent per conubia nostra, per inceptos

  • litora torquent per conubia nostra, per inceptos